A Marketing agency reveals how much Companies are currently paying for sponsored content on TikTok and YouTube.
TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored video view on TikTok.
On YouTube, brands are charged several times more at $0.03 to $0.08 per view. Companies are chraging less for sponsored posts on TikTok because content is easier to create on Tiktok as compare to Youtube.
TikTok is said to be a key focus area for influencer marketers looking for new opportunities to earn revenue. Since the app is still relatively new, influencers and brands haven’t yet found a standard price structure for sponsored content.
Other Types of Payment Structures
Rather than charging per view, some creators have taken to charging a flat fee for each sponsored post. That ensures the content creator is paid regardless of how many views the video receives.
Other Influencers may agree to a payment structure, where they get paid based on results driven for the brand. For example, if an influencer is promoting an application, they may get paid per app download.
What Companies Need From Influencers
The companies nowadays care more about when paying for sponsored content material. They don’t essentially care what number of followers a creator has, they care about what share of these followers interact with the creator’s content material regularly.
TalentX Leisure tells Enterprise Insider:
“A few of our influencers, which we’re very enthusiastic about, are averaging wherever from 25 to 50%, that means if they’ve 500,000 Instagram followers, they’re getting upwards of 250,000 likes per submit, which is remarkable and unprecedented.”
These days the fastest way for companies to promote their newly launched products is through influencers as the subscriber get notified at the time they post the video. So it can be expected that the earning of Influencers will grow in the future.