Google has issued an official assertion in response to widespread criticism of its latest modifications to desktop search outcomes.
Recently Google made changes to the look of paid and organic search results on desktop browsers. Essentially the most noticeable modifications embody favicons subsequent to desktop search outcomes, and a plain black “Advert” label subsequent to paid outcomes.
Google claims the brand new “Advert” label is extra outstanding, although many would argue (and have argued) it makes paid results just about indistinguishable from organic results.
Google is listening to the suggestions and says, beginning at the moment, it’ll start experimenting with new placements for favicons.
Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons….
— Google SearchLiaison (@searchliaison) January 24, 2020
Throughout the experiment, which is alleged to final a number of weeks, some customers won’t see favicons in any respect and others will see favicons in several placements.
Google’s full assertion on the matter is as follows:
“We’re dedicated to improving the desktop experience for Search, and as part of our efforts we rolled out a new design last week, mirroring the design that we’ve had for many months on mobile. The design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top. Web publishers have also told us they like having their brand iconography on the search results page. While early tests for desktop were optimistic, we are always incorporating feedback from our users. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time.”
Be aware that there’s no point out of any modifications to the “more prominent” black Ad label. Presumably, the brand new label will stay unchanged for the foreseeable future.