Corporate Identity

A Corporate Identity is the starting block for corporate design; it is the foundation from which all related brand themes will shaft. It is basically an assurance and should embody the company’s values and goals.

In most cases, Corporate Identity design is based around the visual plans used within a company, usually assembled within a set of rules. These rules that make up an identity frequently administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept sound, which in turn, allows the brand as a whole, to be recognizable.

Key Features of Corporate Identity:

• Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead, business card, envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design)
• Messages & Actions (Messages conveyed via indirect or direct modes of communication)
• Anything visual that represents the business.